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Cassandra Willard

Cassandra currently serves as the Chair of the Entertainment, Art & Sports Law Section of The Florida Bar. Having previously chaired this section seven years prior, she proudly kicked off her second Chair term with another legal program featuring a technology focus. Her program, Ethics in the Digital Age: Don’t Let Technology Be Your Crypto-nite, featured eight predominate female attorneys discussing data security, social media, cryptocurrency and other key considerations when working with tech in current times.

As an attorney working with startups and entrepreneurs in various creative, business and technical fields, Cassandra provides transactional support from concept to exit. Throughout her time practicing, she has worked with inventors, IP creators, bloggers, web designers, tech startups, content creators, music festivals, graphic artists, venues, artists, actors, performers, filmmakers, special effects/make-up artists, promotions companies, labels, managers, and many others, to negotiate contracts, optimize opportunities, safeguard intellectual property rights and limit potential risk/liability.

Prior to her current firm, Cassandra served as a partner at another local firm, worked in Planet Hollywood’s corporate legal department and was an associate for a boutique firm specializing in cyber and media law. Through these positions, she gained practical experience with business startups, licensing, merchandising, business liability and diverse technology and intellectual property issues. These experiences also afforded her experience with issues that international companies and solo artists face in the industry.

In addition to her legal practice, she is a Course Director, teaching Advanced Entertainment Law, at Full Sail University in the Entertainment Business Masters Program. She presented a TEDxOrlando talk on “An Attorney’s Perspective on Creativity” and is a frequent speaker at law schools, universities and other organizations/festivals within the state. Cassandra also speaks on legal topics at Bar conferences, entrepreneurship meetings and entertainment/media conferences.

As President-Elect of the National Association of Women Business Owners Orlando chapter, Cassandra helps support efforts to propel women entrepreneurs into economic, social and political spheres of power worldwide by hosting webinars and seminars to raise awareness of key topics in building a successful business concept to a successful business pitch. She has previously co-chaired the Women Who Win mentorship program, PropelHER Pitch competition as well as the Advocacy Day legal seminar. This association allows her to connect local members to different incentives and opportunities locally, across the state and nationwide through NAWBO’s robust network of resources.

Cassandra graduated Magna Cum Laude with a B.S. in Business Administration, focusing on Finance, Hospitality and Accounting, from the University of Central Florida. She then earned her J.D., with honors, from the University of Florida’s College of Law, with a focus in Intellectual Property.

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Level 3 – Founders Room A